It is important to identify all the industries that are connected to your targets. For example, if you are a CPA, you may be getting referrals from attorneys. However, your target market also uses the services of banks and financial planners. This is where you should document all of the industries that may be vendors or partners or associated in some way with your target market. The members of these industries could be valuable referral sources.
The obstacle to pursuing new industries is that you may develop a comfort level in a particular industry. And that will be ok if that industry is large enough to support your referrral goals.
But the risk is great that the members of a particular industry that could refer you totheir contats will be too limited and stunt your growth.
